1% For The Planet
17 May 2019
We are excited to announce that we have joined 1% For the Planet; a global movementinspiring businesses and individuals to support environmental solutions through annual memberships and everyday actions. We believe that, as individuals and as a business, we have a responsibility to protect our planet. In joining 1% For the Planet, we...
1% For The Planet
We are excited to announce that we have joined 1% For the Planet; a global movement inspiring businesses and individuals to support environmental solutions through annual memberships and everyday actions. We believe that, as individuals and as a business, we have a responsibility to protect our planet. In joining 1% For the Planet, we will be committing to donate the equivalent of 1% of the company’s gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental non-profits. We will be looking to get involved in various projects offsetting our CO2 footprint as well as connecting with local land based organisations here in Scotland. Here’s what 1% For The Planet had to say: “It all started in 2002, when Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. As a result, they created 1% For The Planet and started a global movement.” “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” — YVON CHOUINARD1% For The Planet has already raised over $200 million which has gone to issues concerning their 6 main focuses: Climate, Wildlife, Food, Land, Water and Pollution. The Scottish Borders, where we live and work, is a mecca for outdoorsy active people, and our team at the brewery is full of like minded individuals who care about the environment. We feel that this is a great opportunity for us to become more involved in actively trying to combat environmental issues. As a company, we care about community and the people that live in it, and we care deeply about the planet. We want to give something back. We are super excited to now be part of 1% For The Planet and are establishing really exciting plans to give back to our local community aswell as the environment on a larger scale. To fine out more about 1% For The Planet, click here! Please comment below and let us know what you’d like to see from us!
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